The goal for Ketel One was to reinvent the existing logo and promote its class amongst its superior competitors. Reinvention of the brand to the same target market was needed yet, there is a new light on the concept. The use of the original “K” in Ketel One is to keep the identity of Ketel One still visible to its current market. The typeface is bold, unique and more vibrant to illustrate the importance of the slogan, which is derived from a description of the taste of the vodka. The colors and layout are simple and clean. The black and yellow and the black and red layout are set to display a crisp and clean feeling like the vodka itself. This piece is a reinvention of an old product, with a new image, to its existing market.